Marketing people know that the most difficult part of advertising is just getting attention. Cognitive science reveals that there are two kinds of attention — conscious and unconscious. Conscious attention is when we purposely pay attention to something because we feel we need this information. It could be anything from an ad for something we
An enduring South Williamsport tradition, which has become an institution associated with the borough each fall, steps off at 2 p.m. for the 73rd time this Saturday, October 20, when the South Williamsport Mummers’ Parade takes place. “We are determined to make the day about putting smiles on a lot of little faces this year!”
Thousands of eager on-lookers will line the streets of South Williamsport this Saturday to take in the sights, sounds and treats provided by the 73rd annual South Williamsport Mummers’ Parade. For young and old alike this community tradition is both anticipated and appreciated. For retiring South Williamsport Borough Police Chief Robert ‘Bob’ Hetner, the parade
The Harnessing Hope 5K Run/Walk is scheduled for Saturday, October 20 at Hughesville High School. Proceeds from the fundraiser benefit Paternostro Family Foundation (PFF) in supporting local patients with cancer. “We created the Foundation in memory of our beloved sister, Kass, who passed away in 2012 at the age of 40 from cancer. Kass’s daughter
When a person is elected to local office, they quickly realize that there is a lot they do not know. Very few residents of the county recognize how much time that municipal officials spend in training. It starts with the County Commissioners who actively participate in the programs of CCAP, the County Commissioners Association of
Quickly reviewing the issue on the November ballot for Williamsport voters, two questions will be posed relating to the future of the city’s government. One is termed the “Optional Third-Class City Charter Question,” which for this series has been termed the “Council-Manager” option, and the other is termed the “Home Rule Question.” In the last
A new service provided by the James V. Brown County Library enables area residents to have access to virtually every major library in the state, Robert Machinski, director of the library announced last week. This unique service is made possible through the use of a recently installed teletype machine which will speed up the process
Younger girls sometimes have a tough time wrestling with the struggles they face as adolescents. In what can be a very trying time of their lives, in which making healthy and wholesome decisions can be difficult, one local organization, Girls on the Run of the Susquehanna Valley, is aiding greatly with these challenges. Girls on
The First Community Foundation Partnership of Pennsylvania in cooperation with the Muncy Area School District Foundation will host the Williamsport Sky Show at Rider Park on Saturday, October 13, 2018 beginning at 6:00 p.m. and continuing until 11:00 p.m. This event will feature NASA Engineer, Glenn Bock, from the Goddard Space Flight Center. Mr. Bock
Esther Herron, the young girl who lost her leg last June while retrieving a ball beneath a freight train, need have no fear of fire while she is in school. Tests conducted by Fire Chief Michael E. Clark and several fire captains at the Transeau building yesterday revealed that Esther’s classmates are prepared to help
One feature of the current County Commissioner board is that they are not deaf to concerns of the community. Unfortunately, being willing to listen does not necessarily mean they can do much about the problem. One of these concerns is the ongoing problems of volunteer fire companies and EMS service. In July of 2017, the
When home computers were introduced in the mid-80s, they ran on a computer operating system called DOS. The owner of a home computer was limited if they did not understand this seemingly foreign language that they had to deal with. In 1991, a small publishing company named IDB came out with a book entitled, “DOS
