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Winter Foundation Tips

No matter what that groundhog said, it’s still winter with freezing temps, snow, slush, chapped lips, and flaky skin. And while everyone agrees that human hibernation is a great idea, it’s unlikely to take hold, so we still must get up each morning and face the day. The key word here is “face” and, more importantly, the best wintertime care for your face. Here are a few tips for winter weather foundation, hydration, and application.

During the winter you want a foundation that is moisturizing and hydrating, but not full of oil. You’ll also want to take more time to prep your skin with products like a primer and a heavier day cream. I recommend starting to hydrate your face the night before with a moisturizing sheet mask, or overnight treatment. Also, avoid over-washing your face during the winter. Hot water can lead to even drier skin; it’s best to go with lukewarm water. On really blistering days, I forgo washing my face with water all together in the morning and instead use a rose toner to clear off any overnight facemasks from the evening before. Some of my favorite daily moisturizers for winter are Mary Kay’s Intense Moisturizing Cream, Eucerin Sensitive Skin Experts Anti-Wrinkle Face Cream, and Simple Sensitive Skin Replenishing Rich Moisturizer. Out of these three, the Mary Kay product is the thickest and packs the most hydrating wallop!

Wintertime foundations should be light-reflecting, not matte, as matte finishes can accentuate dry patches and cause even more flakes. Also, be mindful that your skin will likely be much paler than in warmer months. You may need a different shade of foundation for the winter to better match your complexion. This won’t be a drastic color change, probably one shade or two lighter than your “summer skin” depending on how deeply you tan. For a luminous formula, check out Laura Mercier Flawless Lumiere Radiance Foundation, which is a bit on the pricey side, but with skincare ingredients like Vitamin C and mushroom extract, you’re getting both coverage and care in one product. For a budget-friendly option, try Pacifica’s Alight Clean Foundation with a hit of hyaluronic acid inside to boost moisture.

Even with the right shade and moisturizer, skin can still appear a bit dull in cold weather. For a bit of glow, try layering NARS Super Radiant Booster under your foundation. Or, add a highlighter in combination with your blush. e.l.f.’s Baked Highlighter will create a radiant glow applied wet or dry to enhance your pigmentation.

Of course, no matter which products you use, if you don’t apply them to withstand winter weather, they won’t be much use to you or your face. Start with thinner layers of foundation, then build up as you need it. If you’re flakey or dry, don’t rub or drag your makeup. Instead, stipple and press to avoid lifting the scaly skin. Give your foundation sponges a break and try duo fiber brushes. Many brands will have their own makeup, and you can get specific foundation, stippling, and concealer brushes to cover all of your application needs.

True, spring is getting close, but we’re still in full-on winter. So, if you haven’t already, take stock of moisturizer, foundation, and brushes and stock up on those cosmetic winter must-haves! Oh, and just as a reminder, Daylight Savings is March 10th, less than a month away!

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