Little League® Baseball and Softball is pleased to announce a new partnership with Barilla, the world’s leading pasta producer, ahead of the 2022 Little League Baseball® World Series in Williamsport, Pennsylvania. The partnership, inclusive of product sampling as well as on-site experiences using the Little League World Series mobile app, combines a family-friendly event with a meal-time family favorite.
“As we gear up for the Little League World Series, we are excited to welcome Barilla as one of our newest partnerships,” said Liz DiLullo Brown, Little League Senior Vice President and Chief Marketing Officer. “Barilla’s contributions to this year’s event will help provide both participants and fans with a memorable experience during their time in Williamsport while enhancing the memories that are made by hundreds of thousands of people every year.”
As part of the partnership, Barilla will hand out samples of Barilla Protein+™ Pasta prepared with Barilla Premium Marinara sauce, Parmigiano Reggiano cheese and fresh basil to visitors throughout the event in the Little League World Series Fan Zone. In addition, visitors to the Barilla booth will be able to experience a photo opportunity and redeem a special collector’s pin, which is also available virtually through the Little League World Series mobile app.
“Barilla is proud to partner with Little League to be a part of the Little League World Series that so many families attend every year,” said Melissa Tendick, Vice President of Marketing at Barilla America. “Made with delicious golden wheat and protein from lentils, chickpeas, and peas, our Barilla Protein+™ provides a good source of protein to keep the whole family fueled throughout the day with the same classic taste of pasta that everyone enjoys.”
For more than 75 years, Little League has partnered with major corporations on a national level to help keep the costs for local Little Leagues to a minimum and to provide unparalleled benefits and resources to those member leagues. Sponsors help leagues operate smoothly, provide training resources for coaches, offset expenses for educational initiatives, offer grant programs for leagues in need, assist in supporting tournament costs, and provide opportunities and knowledge in fundraising, operations, nutrition, and safety. In short, sponsors help leagues offer the best programs possible, so players and volunteers can have a fun and rewarding Little League experience.
To learn more about how to attend the 2022 Little League Baseball World Series, including details on parking, hotels, complex access, and more, check out LittleLeague.org/Visit. To learn more about using the Little League World Series Fan Zone and mobile app, check out LittleLeague.org/FanZone. More information about the 2022 Little League World Series tournaments, including full schedules and downloadable brackets, can be found at LittleLeague.org/WorldSeries.
About Little League®
Founded in 1939, Little League® is the world’s largest organized youth sports program, with approximately two million players (ages 4-16) playing baseball and softball in communities across every U.S. state and more than 80 other countries. Operated by more than one million volunteers, Little League believes in the power of youth baseball and softball to teach life lessons that build stronger individuals and communities. From professional athletes and award-winning celebrities, to public officials and other influential members of society, Little League graduates have taken the lessons they learned, both on and off the field, to create the next chapter of the Little League story. Each year, millions of people follow the hard work, dedication, and sportsmanship that Little Leaguers® display at our seven baseball and softball World Series events, the premier tournaments in youth sports. For more information, visit LittleLeague.org, and follow Little League (@LittleLeague) on Facebook, Twitter, Instagram, and YouTube. When we all come together, we are truly One Team. One Little League.
About Barilla
Barilla is a family-owned company, not listed on the stock exchange, chaired by brothers Guido, Luca and Paolo Barilla. It was founded by their great-grandfather, Pietro Barilla, who opened a bakery in Parma in 1877. Now, Barilla is famous in Italy and throughout the world for the excellence of its food products. With its brands – Barilla, Vero Gusto, Mulino Bianco, Pan di Stelle, Gran Cereale, Harrys, Pavesi, Wasa, Filiz, Yemina and Vesta, Misko, Voiello and Cucina Barilla – it promotes a tasty, joyful and healthy diet, inspired by the Mediterranean Diet and the Italian lifestyle.
When Pietro opened his store more than 140 years ago, his overriding aim was to make good food. Today, that principle has become Barilla’s way of doing business: “Good for You, Good for the Planet,” a slogan that expresses the daily commitment of the over 8,000 people who work for the company, and of a supply chain that shares its values and passion for quality.
“Good for You” means constantly improving the product offering, encouraging the adoption of healthy lifestyles and facilitating people’s access to food.
“Good for the Planet” means promoting sustainable supply chains and reducing CO2 emissions and water consumption.
To learn more: http://www.barillagroup.com; Twitter: @barillagroup
