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Williamsport Sun: December 3, 1934 – Nearly All Special Lights Placed for Window Display Night Planned for Tuesday

All the Christmas lights on Fourth Street have been erected and tied into the power circuits, according to reports from the lighting contractors. The Third Street lights are ready and in place, but they have not been hooked up to the power lines. This only leaves the Pine Street lights unaccounted for and they are being rapidly placed.

Thus, one of the most important features of the semi-annual nears completion, December 4 has officially designated the night in which merchants put forth their best decorative efforts of the year.

The imminence of the Christmas season and the subsequent boom to retail trade lends added zest to the celebration this time of the year.

Fifty-four merchants have already entered the contest and a few more are expected to add their names to the list compiled by the Merchants Bureau Committee in the charge of Joseph G. Winton. This represents a considerable increase over the entries over last year.

Coincident with the announcement of the increased entry list comes the news that more awards than ever will be offered to the general public.

The entries for the four separate contests to be staged among the merchants as furnished by the Merchants Bureau is as follows in part:

D.S. Andrus Company, Brozman’s Women’s Shop, Brown’s Art Shop, Bryfogles’s Flowers, Bush and Bull Company, Carlson Hat Shop, Troisi Tailor, People’s Clothing Store, W. J. Evenden & Sons, Dice Drug Store, Ralph B. Grammer, Harder Sporting Goods, The Hub, John B. Irvin, Max Jaffe, Fred Kimmerer and Company, Klivan’s Jewelry Company, Kolb Brothers, Nardi’s Fruit Store, Reliable Furniture Company, Neyhart’s, J.C.Penney, Williamsport Dye Goods Company, Liggett Drug Store, Plankenhorn Stationary, Pollock’s Store, Star Clothing House of Ullman’s, L. L. Stearns, Triangle Shoes, Stern Brothers, Widman Teach Inc., Williamsport Hardware Company, New York Millinery, Williamsport Saddlery, and Worth’s.